Digital Marketing Solutions

Empowering SEM and Web Design through Data Science and Analytics

The Search Marketing Paradigm…Where Strategy Meets Data Science.

Through a combination of analytics, conversion rate optimization, and the art of data science we provide industry leading digital marketing solutions that are customized to fulfill each client’s needs. Our data-backed approach to search marketing leverages a wealth of technical knowledge, predictive modeling, and advanced analysis of client-specific opportunities in order to design and execute highly effective campaigns that generate more leads and increase revenue. All of our consultants are both Google Analytics & Google AdWords Certified Partners that understand the importance of an integrated and data-oriented approach to search marketing. What’s more, we pride ourselves on providing the highest caliber of SEO, PPC, and Web Analytics consulting services to companies ranging from SMBs to Fortune 500 enterprises.

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Our SEO campaigns focus on increasing your brand’s online visibility organically. We take into account both on page and off page ranking factors and develop a highly customized solution for improving your company’s web presence in order to help you rank higher in search engine results pages (SERPs).

Services Include:

  • Technical SEO Audits
  • On and Off Page Optimization
  • Organic White-hat Link Building
  • Local & Mobile SEO
  • Keyword Research and Targeting Strategy

Pay Per Click (PPC) Advertising

PPC advertising can position your business or product in front of a target audience right away. We combine data derived from our own research and your website traffic to create and manage dynamic PPC campaigns aimed at generating quality traffic, increasing your number of web-based leads and improving your company’s advertising ROI.

Services Include:

  • Strategic Google AdWords & Bing Ads account management
  • Conversion tracking and optimization
  • Bid management
  • Remarketing campaigns
  • A/B testing of ads and landing pages

Digital Marketing Analysis

Technical SEO Audit

We take a comprehensive look at your website and identify issues that could be affecting your search engine rankings. Our SEO Audits are performed with high attention to detail and leave no stone unturned. We will analyze your site’s technical infrastructure, on page content, inbound link profile, and an array of other on and off page SEO ranking factors to provide you with a detailed report of our findings and solutions to resolve the identified issues. The technical audit along with our suggested next steps will be provided to you in the form of a deliverable. Included in all SEO campaigns.

Keyword Research

When it comes to digital marketing,  targeting the right keywords and understanding the value of each respective keyword is of paramount importance, for both SEO and PPC. Our keyword research identifies high value terms and phrases for your business and defines an optimal targeting strategy. We will provide you with the keyword metrics and data from our research along with our recommended targeting strategy. Included in all SEO and PPC campaigns.


Competitive Analysis

Our competitive analysis will identify your top competitors for both organic and paid search and provide you with valuable insight into their digital marketing strategy. This report includes data for several SEO metrics, along with an analysis of competitor PPC campaigns. We also provide you with an in-depth look at the keywords used by each of your competitors and an analysis of their overarching keyword strategy. Whether you use this data as the groundwork for passing up your competition in search results or simply to measure how you stack up against them, our competitive analysis provides a plethora of valuable information and insight to help guide your internet marketing efforts. Included in all SEO and PPC campaigns.

Digital Marketing Package

Whether you are a new business looking for the information necessary to penetrate your online market or an established company with an existing web presence, our digital marketing package gives you a treasure trove of valuable information and provides you with benchmark reports and actionable insights for improving your position in search results and surpassing your competition.

Package Includes:

  • Comprehensive Technical SEO Audit
  • In-depth Competitive Analysis
  • Backlink & Internal Link Analysis
  • Keyword Research & Targeting Strategy
  • Online Audience Insights

Where Elegant Design Meets Technical SEO

Your company or brand’s website is the foundation of your Internet presence. In many instances, it is the first interaction that a potential customer or client has with your company. We build websites that effectively represent your business so that your visitors get a clear and informative understanding of what you have to offer. When building and designing websites we place a tremendous emphasis on SEO. From carefully and properly mapping  301 redirects to optimizing information architecture, we ensure that the integrity of your existing search rankings are maintained and that the foundation of your new website is SEO friendly.

Our Approach to Web Design

All of the websites that we design take into account the importance of mobile friendliness and the growing percentage of users who are searching and navigating to websites from mobile and tablet devices. Moreover, all of the websites we build are completely responsive to different screen sizes, which means that your content will adapt to different screen resolutions to help ensure that your visitors have a positive user experience (UX).

We have a (4) phase approach to Web Design:

  • Phase 1: Research & Strategy
  • Phase 2: Site Design
  • Phase 3: Development
  • Phase 4: Test and Launch

Web Analytics and Reporting Solutions

The Power of Data and Web Analytics

Web Analytics and search data is an extraordinarily powerful source of information for optimizing digital marketing campaigns and making strategic business decisions. Our Web Analytics Reporting Solutions are designed to measure and analyze the pulse of your company’s online presence and digital marketing efforts, while saving you the time and resources it takes to truly understand your website traffic, user behavior, and searcher personas.

Types of Reporting Arrangements:

  • Comprehensive Digital Marketing Reports
  • Keyword and Rank Tracking
  • Web and Search Analytics Reports

Integrating Data Science and Digital Marketing

Our team of search marketing engineers and digital marketing consultants are well-versed in data science and understand how to interpret and use analytics data to create actionable digital marketing insights. We’ll provide you with monthly executive reports that include information regarding your digital marketing key performance indicators (KPIs), user behavior, searcher personas, and strategy recommendations based on all of the data we analyzed. Typically reports are provided on a monthly basis, but we also offer Quarterly Executive Reports that are customized to your suit your company’s needs. Contact us to Learn More.

Additional Solutions

Social Media Marketing

Every company has a unique social personality. Much of the marketing value in social media stems from the ability to connect with your followers and target audience on a more personable level. We help your business harness the power of social media by developing and executing strategies that are focused on educating and engaging your target audience with high quality content that they will look forward to reading.

Services Include:

  • Platform Specific Strategy Development
  • Product and Service Promotion
  • Social Advertising with Multivariate Testing
  • Social Retargeting

Email Marketing

Email Marketing is one of the most effective ways to directly communicate with your customers or subscribers. We can help you send newsletters, content marketing materials, and product promotions that enable you to reach your email contacts with informative and compelling messages about your business. From automating workflows to optimizing email campaigns, we can help make sure that you are getting the most out of your email lists.

Services Include:

  • Automated Email Campaigns
  • Engagement Rate Optimization
  • Content Marketing & Newsletters

Contact us today to schedule a consultation